Meta’s Cultural Moments
The team behind Meta's Family of Apps endeavors to acknowledge and honor the diverse communities engaging with their platforms during significant cultural occasions. They achieve this by crafting stories that embody Meta's core values of fostering connections and building communities. This team seeks to spread these narratives through campaigns and events and promote their message.
Connect 2022
Meta Connect is an annual conference where the company shares progress made over the past year and makes exciting product launches and updates. The main highlight of the 2022 event was the launch of the Meta Quest Pro VR headset, which was presented through various video capsules, including a stunning reveal, a feature presentation, and a use case. The company worked with writers, animators, and producers to ensure high-quality visuals for the event.
Role: Design & Asset Management
Earth Day
On Earth Day, Facebook joined hands with the Yale Program on Climate Change Communication to better understand people's perceptions of climate change. Based on this knowledge, we launched a social media initiative to inspire individuals to equip themselves with knowledge and take a stand against climate change.
Role: Design & Illustration
My Black Feels
In collaboration with Creative X, we created an animated logo and typographic system for a series of stunning videos and moving portraits exclusively shared on Meta's platforms. This initiative was part of the "My Black Feels" campaign, which was designed to honor and celebrate the richness of Black culture, people, and creators alike.
Role: Design
World Emoji Day
Meta's platforms, including Facebook, Instagram, and WhatsApp, are utilized by billions of people worldwide for connecting and communicating. To mark World Emoji Day, Meta showcases the most widely used emojis globally. Our team developed a design system that can be adapted to multiple languages and shared across all platforms.
Role: Art Direction & Design
